Every Wednesday Morning: a blog about the future of Health & Fitness. Every Sunday Morning one about future hospitalities. Blogs are based on our continuous stream of international thought leaders interviews, content analysis of the leading newspapers, magazines, podcasts and blogs. Plus what new developments and seeds our Cool hunters come up with. When you think you are qualified for an interview (most sub-CEO suite level) or want to try our your cool hunting skills: we are very approachable :-) Have a good day. Carl Rohde
People don’t live in metrics, they live in routines. VO₂ max, biomarkers, and biological age only matter when they turn into something simple people do every day. Otherwise it stays in testing and never changes anything. Most people already know they should move more, sleep better, and eat well. The problem is they don’t stick with it. The advantage will be in turning all of this into habits people actually keep.
Fitness isn’t about looking better anymore, it’s about living better, longer. The shift from aesthetics to function feels like the most important health revolution of our time.
I am actually 100% in agreement with this sentiment. Longevity shouldn't be hyped up just to live longer - but to live BETTER. Quality over quantity. Fitness is no longer about vanity its about healthspan.
Agree. Difficult though to assess the depth of this new sensibility . Geographically. In Dubai I learnt that longivity primarily stands for : looking younger and more sexy. Interesting research topic! Thanks. CR
I agree with all of this in theory, but my personal belief is that you have to meet people where they are in their wellness journey. The current optimization mindset for longevity is probably a byproduct of how men think about longevity. When I talk to women, they want to "feel" better and have more energy - they aren't ready to optimize. They already feel overwhelmed, and adding more metrics and devices is not appealing to a large majority.
I'm developing a social wellness club for women to help women live happier and healthier lives. I'm building this for the wellness curious women who wants to learn about health and wellness her way. We take a community first approach to our design of the space and our membership. We create social spaces for women to connect, meet and thrive.
Thanks, Jessica, for thoughtful remark. Appreciated. And I pretty much agree on all your points. Longevity draws different definition in different parts of the world. Looking good mostly in Dubai f.i. Natural Social Wellbeing in Japan. High-tech approached in USA and Western Europe. I recently visited Bali and found a new generation of social wellness clubs as well. Here's the link: https://scienceofthetime.substack.com/p/the-new-social-wellness-paradises
And, yes, the industry - from fitness over wellness toward health research - is male-dominated. Would you be in for an interview on the topic and becoming part of our cercle of about 200 thought leaders in the industry - most on (sus) CEO suite level? You'd be welcome. Have a good day. Carl
I would love to learn more about this. Feel free to send me any info directly! And, I agree that wellness is not only different among men and women, but also culturally. I've been researching a lot of European wellness clubs specifically - hoping I can visit a few for "business" research in the future!
Every Wednesday Morning: a blog about the future of Health & Fitness. Every Sunday Morning one about future hospitalities. Blogs are based on our continuous stream of international thought leaders interviews, content analysis of the leading newspapers, magazines, podcasts and blogs. Plus what new developments and seeds our Cool hunters come up with. When you think you are qualified for an interview (most sub-CEO suite level) or want to try our your cool hunting skills: we are very approachable :-) Have a good day. Carl Rohde
Predictable beats perfect every time.
People don’t live in metrics, they live in routines. VO₂ max, biomarkers, and biological age only matter when they turn into something simple people do every day. Otherwise it stays in testing and never changes anything. Most people already know they should move more, sleep better, and eat well. The problem is they don’t stick with it. The advantage will be in turning all of this into habits people actually keep.
Fitness isn’t about looking better anymore, it’s about living better, longer. The shift from aesthetics to function feels like the most important health revolution of our time.
I am actually 100% in agreement with this sentiment. Longevity shouldn't be hyped up just to live longer - but to live BETTER. Quality over quantity. Fitness is no longer about vanity its about healthspan.
Agree. Difficult though to assess the depth of this new sensibility . Geographically. In Dubai I learnt that longivity primarily stands for : looking younger and more sexy. Interesting research topic! Thanks. CR
A while ago, i've written an article about this topic on my now closed blog.
I was overridden by optimization hacks, also increasingly coming from women.
I agree with you, but longevity is also driven by the beauty industry which we all fall for at some point.
I agree with all of this in theory, but my personal belief is that you have to meet people where they are in their wellness journey. The current optimization mindset for longevity is probably a byproduct of how men think about longevity. When I talk to women, they want to "feel" better and have more energy - they aren't ready to optimize. They already feel overwhelmed, and adding more metrics and devices is not appealing to a large majority.
I'm developing a social wellness club for women to help women live happier and healthier lives. I'm building this for the wellness curious women who wants to learn about health and wellness her way. We take a community first approach to our design of the space and our membership. We create social spaces for women to connect, meet and thrive.
Thanks, Jessica, for thoughtful remark. Appreciated. And I pretty much agree on all your points. Longevity draws different definition in different parts of the world. Looking good mostly in Dubai f.i. Natural Social Wellbeing in Japan. High-tech approached in USA and Western Europe. I recently visited Bali and found a new generation of social wellness clubs as well. Here's the link: https://scienceofthetime.substack.com/p/the-new-social-wellness-paradises
And, yes, the industry - from fitness over wellness toward health research - is male-dominated. Would you be in for an interview on the topic and becoming part of our cercle of about 200 thought leaders in the industry - most on (sus) CEO suite level? You'd be welcome. Have a good day. Carl
I would love to learn more about this. Feel free to send me any info directly! And, I agree that wellness is not only different among men and women, but also culturally. I've been researching a lot of European wellness clubs specifically - hoping I can visit a few for "business" research in the future!
Welcome:-)